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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia

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CHAPTER 4Gamification—The Engine of Loyalty 3.0

If motivation and big data had a love child, its name would be gamification. Don’t let the game in the name fool you, because this is serious stuff, and it’s been around in various forms for as long as there have been people. In simple terms, gamification takes the motivational techniques that video game designers have used for years to motivate players and uses them in nongame contexts. These techniques include, but aren’t limited to, such things as giving users goals to accomplish, awarding them with badges, engaging them with competition, encouraging them to collaborate in teams, giving them status by leveling them up, and enabling them to earn points. Other phrases that you might recognize that ...

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