Luxury Fashion Brand Management

CHAPTER 4 Good and Bad Parenting of Luxury Fashion

DOI: 10.4324/9781003124184-4

Theories and Approaches to Management: BCG and Parenting

Luxury Conglomerates

Private Equity and Investor Parents

Sustainability Note 4: Virtues of Good Parenting

Interview With Angela Farrugia

KEY LEARNING POINTS FOR CHAPTER 4

This chapter acquaints the reader with the corporate parenting theory by Michael Goold and BCG’s Growth Share Matrix which can both be useful when managing large conglomerates. In this context, four large and significant luxury fashion conglomerates are introduced: LVMH, Richemont, Kering and OTB.

Over the last decades conglomerates LVMH, Kering and Richemont have been building up vast portfolios with luxury brands ...