Luxury Fashion Brand Management

CHAPTER 5 Internationalisation and Emerging Economies for Luxury Fashion

DOI: 10.4324/9781003124184-5

Traditional Luxury Markets

CRISSSS

Pull and Push Factors

Internationalisation Strategies

Consumer Insights for International Markets

Pitfalls of Internationalisations

International Retail: Tokyo’s Hugo Boss and Gucci’s Osteria

Sustainability Note 5: Colonialism, Globalisation and Neocolonialism

Interview With Architect Dara Huang on Luxury Spaces and Retail

KEY LEARNING POINTS FOR CHAPTER 5

This chapter explores the internationalisation of brands in emerging economies. It begins by looking at traditional luxury markets such as Europe, the US and Japan which are still an important part of the luxury business ...