1 Luxury Marketing and Sustainability in the South Asian Context
Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon and Narayanage Jayantha Dewasiri
1.1 Introduction
There has been an increasing amount of criticism directed at luxury brands for their lack of transparency in their supply chains, as well as accusations that they exploit animals and workers (Dekhili & Achabou, 2016; Athwal et al., 2019; Kapferer, 2017), creating growing tensions among luxury brands. Therefore, the luxury industry is slowly recognizing its responsibilities and opportunities in sourcing, manufacturing, and marketing sustainable products (Wells et al., 2021). Due to the widespread reach of luxury goods consideration ...
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