8 The Present and Future of the Luxury-Sustainability Paradox
Kevin Teah, Isaac Cheah and Anwar Sadat Shimul
8.1 Introduction
Luxury and sustainability have long been seen as mutually incompatible concepts. According to research (Freire & Loussaïef, 2018; Kim et al., 2022; Teah et al., 2021), maintaining an elite market presence and exclusive branding while staying socially and environmentally responsible creates uncomfortable tensions for luxury brands. However, the past decade has seen luxury businesses change their standpoint and make sustainability, environmental responsibility, and corporate social responsibility (CSR) central to their value propositions (Cavender, 2018; Freire & Loussaïef, 2018; Rapp & Mikeska, ...
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