O'Reilly logo

Machine Learning in Java by Boštjan Kaluža

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Other applications in various areas

We looked into affinity analysis to demystify shopping behavior patterns in supermarkets. Although the roots of association rule learning are in analyzing point-of-sale transactions, they can be applied outside the retail industry to find relationships among other types of baskets. The notion of a basket can easily be extended to services and products, for example, to analyze items purchased using a credit card, such as rental cars and hotel rooms, and to analyze information on value-added services purchased by telecom customers (call waiting, call forwarding, DSL, speed call, and so on), which can help the operators determine the ways to improve their bundling of service packages.

Additionally, we will look ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required