Machine Learning

3.5 VALUE PROPOSITIONS AND BUSINESS MODELS

DOI: 10.4324/9781003297192-18

» TECHNOLOGICAL CHANGE IN ARCHITECTURE HAS CHANGED THE PROCESSES, BUT NOT THE VALUE, OF THE ARCHITECT'S SERVICES, WHILE THE BUSINESS MODELS OF PRACTICE, WHICH ORIGINATED CENTURIES AGO, HAVE REMAINED STUBBORNLY IN PLACE. AS THIS NEXT WAVE OF NEW TOOLS AND CAPABILITIES WROUGHT BY INTELLIGENT MACHINE AUTOMATION BECOMES APPARENT, THE PROFESSION HAS ITS BEST CHANCE TO BREAK THIS CYCLE BY REVISITING AND REVISING ITS VALUE RELATIONSHIP TO THE BROADER BUILDING INDUSTRY. «

In his superb history of American architectural practice, Assembling the Architect: The History and Theory of Professional Practice, George Barnett Johnston explores the psyche of early 20th-century American ...