O'Reilly logo

Magento 1.3 Sales Tactics Cookbook by William Rice

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Making the Sale by Optimizing Product Pages

When shoppers land on a product page, you want that page to present the product in the best possible way. The product page should entice, inform, and entertain your shoppers.

There are several things you can do to optimize product pages for selling. In this chapter, we will look at these techniques:

  • Add custom options
  • Add videos, links, and other HTML to product pages
  • Optimize product images
  • Tell a story using product images
  • Change the layout of a product page

Adding custom options

In Magento, a custom option is a field that enables your customer to specify something that he/she wants customized. For example, suppose you sell sports trophies that can be engraved with the name of the event and the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required