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Magento 1.3 Sales Tactics Cookbook by William Rice

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Telling a story with product images

Magento enables you to assign multiple images to a product. On the product page, these images are displayed under MORE VIEWS. In the following screenshot, you can see that the coffee press has a main image and an additional image:

Telling a story with product images

When a shopper double-clicks the main image, or clicks an image under MORE VIEWS, a pop-up window displays the image. Notice that the window has a Next >> link, which takes the shopper to the next image:

Telling a story with product images

Giving your shoppers multiple images for a product is almost always good. Telling ...

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