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Magento 1.3 Sales Tactics Cookbook by William Rice

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Creating a newsletter

Now that you have enabled your customers to sign up for the newsletter, let's look at how you can create a newsletter.

How to do it...

Let's begin with creating templates:

  1. Log in to your site's backend or Administrative Panel.
  2. Select Newsletter | Newsletter Templates.
  3. Click on the Add New Template button.
  4. For Template Name, enter a name that will be meaningful to you. Your subscribers will never see this name, but you will see it in the list of templates.
  5. For Template Subject, enter the subject line for the newsletter. When you send the newsletter via e-mail, this will become the subject line of the e-mail.
  6. The Sender Name will be shown in your subscriber's e-mail as the name of the person who sent the newsletter.
  7. The Sender Email ...

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