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Magento 1.3 Sales Tactics Cookbook by William Rice

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Choosing the social networking site

Social networking sites can offer another way to connect with potential customers or another way to waste your time and get ignored. Choosing the right network and sending the right kind of content can help make your networking successful. By successful, we mean driving traffic to your Magento store.

In this section, we will briefly describe some of the more popular social networking sites. We will also look at how other businesses are using these sites to increase their profits.

When comparing social networks, the most important thing is not what features the network has, but how well its features fit into your store's and your customer's interactions.

Twitter

Twitter might be a good choice for keeping in touch ...

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