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Magento 1.3 Sales Tactics Cookbook by William Rice

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Customizing transactional e-mails

There are many events which trigger an e-mail from Magento to your customer:

  • When the customer places an order, Magento sends a confirmation e-mail.
  • When someone creates an account on your site, Magento sends a welcome e-mail.
  • When you update an order in Magento with shipping information, Magento sends the customer a shipping update, and many more.

Tip

All of these e-mails must be customized for your store! In the default Magento installation, these e-mails use "Magento Demo Store" as the name of the store. They use (800) DEMO-STORE as the phone number of the store. And, they include e-mail addresses that point to the makers of Magento. If you don't customize these e-mails, then you will be sending confusing and possibly ...

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