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Magento 1.3 Sales Tactics Cookbook by William Rice

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Creating a static block, and adding it to your catalog pages

A static block is a portable piece of HTML code that you can place anywhere in a page or site. You can put anything in a static block that you can put on a web page, if it fits the small space. Usually, you place a static block in the left or right column of a page. Sometimes you place it in a footer or header.

In our example, we will create a static block to inform shoppers of our wholesale program. However, you can use a static block for many other purposes such as to advertise sales, announce contests, feature products, and more.

How to do it...

Tip

You are about to create a new theme. Your store's layout, terminology, color scheme, typestyles, and images are controlled by its theme. ...

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