The Push notification feature allows us to send notification messages to all customers that have our Magento Mobile application installed on their devices, even if the application is not currently turned on.
It can be useful if we want to send some kind of marketing messages, or some other messages to our app users to draw attention to some new product at the store, and so on.
The Push notifications feature for Magento Mobile is an extra service provided by a third-party company: Urban Airship in co-operation with Magento Mobile.
It is an optional feature with additional costs for us as store owners, but it can bring some benefits to our sales marketing.
It is up to you to decide if you ...