COMMUNICATE : WHERE TO SHARE STORIES
Once you have taken the time to find your stories, you then need to share them — otherwise, what's the point? There's a wide variety of ways to share stories: the only limitation is your imagination.
For example, a footwear company based in Melbourne has the backstory of the name of their company written on a pair of shoes.1
The Django and Juliette footwear brand is the brainchild of Kerrie Munro. With the arrival of her twin nephew and niece in 2001, who were uniquely named Django and Juliette respectively, a distinctive footwear brand was born in Melbourne, Australia at the same time.
Some companies get very creative with sharing their stories in physical places, such as The Fullerton Hotel Singapore, which has a dedicated heritage gallery space in the lobby. Or on the menu, like the Columbia Restaurant in Florida in the United States. (More on both of these in the case stories.)
You need to communicate stories both internally and externally. A story on your website or LinkedIn has the potential to connect and engage both your customers and your employees … and let's not forget potential customers and employees.
Some stories may only ever be shared via internal channels, such as your induction process or Yammer or Workspace. However, the employees may share the stories externally, even if it's just with their family and friends. This is the Glass Box theory mentioned in the introduction.
In this chapter, I want to focus on some of the ...
Get Magnetic Stories now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
