Magnetic Stories

In true form, this book is littered with magnetic stories that make you feel like running back to your work and completely re-thinking how you tell your company's story, if not your own. You will come away from reading this wanting to connect the head with the heart, and with the certainty that storytelling is the key to bridging the two. It's a compelling and easy read with powerful case stories, and a swag of footnotes that will give you a chuckle along the way.

— Jenelle McMaster, Managing Partner, Oceania Markets, EY

There's a lot of gold in this book. Magnetic Stories reads like a compelling story of its own, with clear explanations, relevant examples and practical outtakes peppered throughout that take you on your own journey to becoming a better storyteller.

— Tim Duggan, Author of Cult Status: How to build a business people adore & Co-Founder Junkee Media

A brand, personal or company, really needs to have human connection. There is no better way for us to connect than through the power of inspiring and emotive storytelling. Whether communicating your company strategy, vision, values or just relationship building, an authentic story will resonate better, be remembered and re-told. Magnetic Stories is packed with great examples of ‘case stories’ and will give any reader the confidence on how to create and tell your messages through storytelling.

— Michael Ebeid, former CEO, SBS, and Group Executive, Telstra

Thank goodness Gabrielle Dolan doesn't ever run out of things ...