Magnetic

19Tomorrow's Magnetic Business

Here are a few truths that we all need to know about the future of business and what it means to my business and yours:

The Pace of Change Will Increase

This goes into the “duh” category of what we already know, but it's vitally important to you in terms of your ability to make choices and decisions and then be able to move on to the next choices and decisions very quickly.

The speed at which changes will take place is what gives truth to the maxim “fail quickly.” We have to be willing to make a decision quickly, learn from our failures, and move on to the next decision.

Here is what's going to be more challenging for you—to make a decision that succeeds and move on to the next decision instead of basking in the glow of your success. You may understand the market right now, but guess what? The market just changed. Tomorrow it will change again.

Be nimble. Be quick.

Your Customers Just Changed

You think you know your customers. Consider this:

• Your customers just got smarter. They know more about you, your product or service, and your competition than they did yesterday. It's right there on their smartphones.
• Your customers' financial situations changed this week.
• People got married. People got jobs. People graduated. How does that affect you?
• Some of your customers have talked with your competition since they last talked with you. What does that mean to you?
• Something at some business just knocked your customers' socks off. It was a business that ...