Magnetic

Index

A

• apologizing, to customers
• Apple
• Atkinson, Jane

B

• Be the Best at What Matters Most—the Only Strategy You’ll Ever Need (Calloway)
• Better Beats Different
  • being best
  • “distinctive” versus “better,”
  • innovation and
  • offering value
• book, organization of
• Buffett, Warren
• “burning platform,”
• business mistakes
  • attention to
  • customer service and
  • losing Magnetic Mojo and
  • overview
• business to business (B2B) marketing, word of mouth and

C

• Calloway, Joe
  • Be the Best at What Matters Most—the Only Strategy You’ll Ever Need
  • Magnetic: The Art of Attracting Business (workshops)
  • Never By Chance—Aligning People and Strategy through Intentional Leadership
  • “You’re Fired!,”
• casual dining, change in
• change
  • increased pace of
  • in marketplace
• Chelsea Bistro
• Chesterton, G. K.
• Circuit City
• City Slickers (film)
• clarity, of Three Things You Must Get Right
• Collins, Jim
• competition, understanding
• competitiveness
• connecting
  • appealing to individual customers and
  • face-to-face
  • with handwritten notes
  • See also customers
• control, Three Things You Must Get Right and
• customers
  • connecting with
  • customer focus by entire organization
  • customer service and business mistakes
  • customer service and Magnetic mind-set
  • experience of
  • identifying
  • immediate response to
  • knowing
  • recommendations by (See word of mouth)
  • refusing work from

D

• Deluxe Corp.
• Deming, W. Edwards
• disagreement, as constructive

E

• e-mail, phone calls versus
• employees
  • hiring of
  • organizational culture and
• Enterprise
• Entrepreneur ...