CHAPTER 2

The Lens We Look Through: Framing and Reframing

Featured Narrative: Dan Michelson, CEO, Strata Decision Technology

I actually never had an objective to be a CEO, I never thought I would be a CEO, and never interviewed for a CEO position until the one I’m in right now. I guess I’m sort of an accidental CEO.

A self-described recluse during high school and a mediocre athlete at best, Dan Michelson was often an observer, someone on the outside looking in. His parents divorced when he was two years old, when his mother was an unemployed schoolteacher with only a few hundred dollars in her bank account. Now about to turn 50, Dan hasn’t seen his father in 40 years. Upon graduating from college, Dan tells me,

My only real goal in life was ...

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