The Evolution of E-intelligence
It is very rare, and very difficult, for a company to jump from almost no Web site measurement to having advanced analysis and reporting capabilities. Be wary of any turnkey solutions that promise they can make this jump happen in very little time.
It is much more normal, indeed preferable, to work incrementally and iteratively toward full e-intelligence, ensuring that what you do along the way is delivering real insight and value as you go. This chapter looks at the typical evolution path that most companies take as they journey from basic traffic reporting to advanced site measurement.
14.1 The Arrival and Development of E-metrics
Metrics are the fundamental units of measurement that can be used to gauge ...
Get Maintaining and Evolving Successful Commercial Web Sites now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
