Book description
This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.
Product information
- Title: Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com
- Author(s):
- Release date: January 2014
- Publisher(s): Pearson
- ISBN: 9780133822410
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