Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com

Book Description

This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.

Product Information

  • Title: Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com
  • Author(s): Matthew J. Drake
  • Release date: January 2014
  • Publisher(s): PH Professional Business
  • ISBN: 9780133822410