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Make an Ethical Difference by Mark Pastin

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Chapter ElevenMove Forward with Confidence

SITUATION #11 Heart of Africa

While this case goes back many years, to a time before apartheid was abandoned in South Africa, it is one of the most challenging of my career. One important lesson I learned from this case, and use in my ethics work, is that the job of the CEO of a public company is much more complex than the standards by which CEOs are judged.

A U.K.-based multinational company was struggling with the issue of whether or not to continue doing business in South Africa. The CEO of the company was firmly opposed to discrimination in general and to apartheid in particular. He found apartheid disgusting. The problem was that the company had been operating in South Africa for more than 50 years. ...

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