Make Better Strategic Decisions

2Strategic Thinking

DOI: 10.4324/9781003457398-3

Strategic issues affect all types of organisations – from financial services to retail, from technology to health care – and include government, the voluntary sector, and political parties.

At the heart of corporate strategy is the challenge of decision-making with uncertainty. We will look at decision-making challenges and consider ways to improve the process by recognising the pitfalls and limitations of the traditional approach. We are going to explore real-world inefficiencies, examine human behavioural issues, review the challenges of managing unpredictability, and learn how we can harness paradox. These are areas that have been underexamined in the past, but that is changing. The emphasis ...