13 Writing great change communications

Change and communication are intrinsically linked. Great communication can make great change in the same way that poor communication can make a great change poor.

The good news is that great communication is all about simplicity and rigour. The rigour of a great communications plan is discussed later (see Chapter 14), but first, let’s look at how to write great communications. These rules can be applied to any communication you write – every email, poster, tweet – every day.

Back at the very start of my career, as a fledgling IT manager, I had the power of great and poor communication brought home to me by a communication I had written being ridiculed by a significant number of people within the organisation. ...

Get Make Change Happen now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.