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Make Change Happen by Ian Coyne

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13 Writing great change communications

Change and communication are intrinsically linked. Great communication can make great change in the same way that poor communication can make a great change poor.

The good news is that great communication is all about simplicity and rigour. The rigour of a great communications plan is discussed later (see Chapter 14), but first, let’s look at how to write great communications. These rules can be applied to any communication you write – every email, poster, tweet – every day.

Back at the very start of my career, as a fledgling IT manager, I had the power of great and poor communication brought home to me by a communication I had written being ridiculed by a significant number of people within the organisation. ...

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