Web Advertising 101
At this point, I think all three of them understood how important advertising is to the Web. Stef had actually taken an advertising course at college, so it wasn't news to her. “We spent a couple of classes discussing online advertising,” she said, “but it's a pretty broad topic and we didn't have time to cover it all. There were a lot of details, though, a lot of terms to understand and memorize.”
“I'm not surprised,” I said, “because online advertising is a broad topic. But we're looking at a narrower topic, Web-based advertising, and it's important that we all understand basic Web advertising concepts.” I then gave them a crash course in Web advertising.
Ad Formats
The format of an advertisement refers to its type and its ...
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