Claude took a lot of notes during my lecture on Web advertising, but his daughters seemed content just to listen. After taking a short break, we resumed our discussion.
“That was a pretty good summary,” he said, “and it explained a lot to me that I didn't really understand before. Now that we understand the basics, can we talk about AdSense?”
“Sure,” I replied. “AdSense is interesting. Most advertising services are designed for large sites that get a lot of traffic. Typically, there's some human interaction involved, where the advertising service works closely with Web site owners to select the type and placement of ads. Dealing with small sites simply isn't economically feasible in this scenario.”
“With AdSense,” I continued, ...