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Make Easy Money with Google: Using the AdSense Advertising Program by Eric Giguère

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Claude looked up from his notepad (he'd been writing furiously as I talked) and whistled. “It all seems obvious when you describe it,” he said, “but there sure are a lot of things about Web-site design that I hadn't thought of before.”

“Trust me, Claude,” I replied, “you can spend hours thinking about this stuff.”

“I don't!” said Stef. “There's nothing for me to do—my blog already has a design.”

“True,” I agreed, “but there are still things for you to worry about. Most blog pages are generated using templates—pages with placeholders for content—that someone else designed. Several templates are usually available. Which template do you use? What color scheme works best? Where do you put the navigational aids like calendars ...

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