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Make Easy Money with Google: Using the AdSense Advertising Program by Eric Giguère

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Spreading the Word About Your Site

“So getting a good ranking is a slow process,” Claude said, disappointed. “That's too bad.”

“Well, if it were truly easy, everyone would be doing it,” I said, “and nothing would be any different anyhow. Watch out for scam artists who'll promise you high rankings in exchange for a hefty fee. A quality search engine optimization consultant won't promise overnight results. You have to think long-term.”

“What about the short term, then?” Stef asked. “Can you do anything to get more traffic while you're working toward a higher page ranking?”

“Sure you can,” I said, “by spreading the word about your site.”

“You mean publicizing it,” Anita said.

“Yes,” I agreed, “but not as formally as you might think. Actually, the ...

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