“So getting a good ranking is a slow process,” Claude said, disappointed. “That's too bad.”
“Well, if it were truly easy, everyone would be doing it,” I said, “and nothing would be any different anyhow. Watch out for scam artists who'll promise you high rankings in exchange for a hefty fee. A quality search engine optimization consultant won't promise overnight results. You have to think long-term.”
“What about the short term, then?” Stef asked. “Can you do anything to get more traffic while you're working toward a higher page ranking?”
“Sure you can,” I said, “by spreading the word about your site.”
“You mean publicizing it,” Anita said.
“Yes,” I agreed, “but not as formally as you might think. Actually, the ...