Make It, Don't Fake It

CHAPTER EIGHT

WAY OFF THE MENU

As a communications agency, we were frequently called in to help our clients manage their crises. Data leaks, product defects and delays, missed quarterly earnings, executive shenanigans, canceled mergers and partnerships… you name it, we handled it. When the wheels were coming off the client’s bus, we stepped in, helped them get to the bottom of what actually happened, formulated a communications plan, and found a path forward.

As an executive of an organization, whether large or small, it is not a question of if but a matter of when. You will face several crises of varying severity, consequence, and pain during your career. Even though every crisis is different, there is a basic framework to manage them, which ...