Maker LOOG GUITARS
Loog Guitars founder Rafael Atijas assembling a guitar kit.
Sebastiàn Ribeiro
STRUMMING UP A BUSINESS
How a kids’ bike inspired the creation of a cool new guitar kit.
It was out of pressure that I came up with the idea of building a three-string guitar for kids and parents to build at home. I was completing a master’s in integrated marketing at New York University, and for the thesis I had to write a business plan for a company I had to invent. And that was really it. An idea on a piece of paper.
How I came up ...
Get Make: Technology on Your Time Volume 28 now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
