FEATURES KICKSCOOTER KICKSTARTER

KICK Scooter Starter

Written by Taylor Levy

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CW&T

FROM MAKER TO MANUFACTURER: RETHINKING HOW WE SCALE THE STUFF WE MAKE.

Only a short time ago, it would’ve been outlandish to think enough people would be willing to buy one of our weirdo projects to make it worthwhile for us to manufacture it. Today, thanks to crowdfunding, this scenario happens to makers all the time. It happened to my partner and me at our two-person design company, CW&T (cwandt.com), when we designed a pen and used Kickstarter to pre-sell 50 of them. When our campaign ended we had over 5,500 orders! Surpassing our funding goal by such an extent ...

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