RULE 20 Focus on Your Resources, Not Your Obstacles

Not long ago, a cash-strapped Texas entrepreneur who happened to be a diehard football fan decided to put her season tickets to work for her business. When she went to Sunday afternoon games — a long-standing tradition for her — she began to celebrate her home team’s touchdowns and field goals in a creative and visually arresting way. Every time the home team put points on the board, this businesswoman whooped and hollered — and flung about 150 of her company’s business cards into the air. The crowd loved it as the white rectangles fluttered down in a gentle white cloud. The cheers always seemed a little louder when people saw the explosion of cards and the gliding rectangles.

Here’s the point. ...

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