Appendix
Sample Social Media Plans

Figure A1
Salesboxer’s Plan for Indoor Water Conservation
Customized Social Media and Facebook Advertising Plan
- Post to Facebook
- Post to Twitter
- Post to LinkedIn
- Post to Instagram
- Manage YouTube to increase engagement
- Facebook advertising targeted toward page
- Create customized hashtags to further brand your social media platforms
- Monitor software to understand peak engagement times for your platforms
- Customer review graphics and/or graphics made with photos of your work
Customized E-mails
- Manage your e-mail addresses within your system
- Send e-mails to your list of contacts
Hashtag Ideas
Customized Hashtags ...