Skip to Main Content
Make Your Business Social
book

Make Your Business Social

by Lindsay Chambers, Jennifer Morehead, Heather Sallee
July 2020
Beginner content levelBeginner
142 pages
3h 1m
English
Business Expert Press
Content preview from Make Your Business Social

CHAPTER 4

Make It Visual

Social media is a highly visual medium. When you log in to any social media platform, what attracts your attention first: a good graphic or a ton of text? If you’re leaning toward graphics, you’re not alone. Attention spans are always getting shorter, and there’s an increasing number of brands shouting, “Look at me!” An eye-catching graphic can make all the difference when you’re trying to build your brand’s presence on social media.

Why Focus on Visuals?

The stats speak for themselves. The Brain Rule Rundown (http://www.brainrules.net/vision) states that people remember only about 10 percent of what they hear 3 days later. However, when you add a picture to this, they remember 65 percent of the information. When you ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Reinventing the Organization for GenAI and LLMs

Reinventing the Organization for GenAI and LLMs

Ethan Mollick

Publisher Resources

ISBN: 9781952538018