Make Your Business Social

CHAPTER 4

Make It Visual

Social media is a highly visual medium. When you log in to any social media platform, what attracts your attention first: a good graphic or a ton of text? If you’re leaning toward graphics, you’re not alone. Attention spans are always getting shorter, and there’s an increasing number of brands shouting, “Look at me!” An eye-catching graphic can make all the difference when you’re trying to build your brand’s presence on social media.

Why Focus on Visuals?

The stats speak for themselves. The Brain Rule Rundown (http://www.brainrules.net/vision) states that people remember only about 10 percent of what they hear 3 days later. However, when you add a picture to this, they remember 65 percent of the information. When you ...