CHAPTER 6

Instagram and Pinterest

Now, we turn our attention to two social media platforms that are incredibly visual in nature. While most business owners know they need to focus their time and energy on powerhouse platforms like Twitter and Facebook, they often forget about the lighthearted, visual-based apps of Instagram and Pinterest. Don’t let the fun, hobby-focused natures of these two platforms fool you—for the right businesses, they are crucial (Figure 6.1).

Figure 6.1 The visual nature of Instagram and Pinterest can be great for business

Why Consider Instagram and Pinterest?

We have combined Instagram and Pinterest in this chapter because ...

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