CHAPTER 7
LinkedIn is one of the oldest social media platforms, having been around since 2002. Despite its venerability, however, LinkedIn can be an underused and misunderstood social network. Most people use LinkedIn as their online résumé and nothing more. However, this professional social media network has much more potential than you probably realize. For example, LinkedIn has built credible authority on Google and other search engines, which your company can use to its advantage. Read on for our top advice on how to market your small business on LinkedIn (Figure 7.1).
Figure 7.1 LinkedIn is a great tool for local businesses
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