CHAPTER 9
Twitter users post an average of 500,000 tweets per day.1 Twitter is a social behemoth connecting people, usually based on the most recent news. How can you jump in and join the conversation—and grow your business while doing so? Here are some of our top Twitter tips (Figure 9.1).
Figure 9.1 Jump in and join the conversation on Twitter
Establish Your Goals
Setting social media goals is necessary for any platform you decide is worth your time. If you don’t have clearly defined goals, your posts may end up being sporadic and lack focused content that aligns with your brand. Choose three goals to spend time on—any more than that, ...
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