CHAPTER 11

Hear from Those Who Have Done It Well

At this point, you have heard all the theory and practical steps to take. Now, let’s examine some real-world examples of people who have successfully used social media to expand their clientele and grow their businesses.

These are businesses that started out just like yours, adding one customer and sale at a time. They have already tested the waters on various social media platforms, and the insights they have to offer are invaluable.

Here is a little taste of the small businesses we connected with to learn about their success using social media.

  • College Hunks is a quick-growing business that started locally in Washington, DC, and has expanded to many areas of the United States. They focus on ...

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