Chapter 2. STARTING AFRESH
Right, you have the germ of a business idea and you're ready to make some decisions on how you're going to set up the new business. In this chapter you'll look at:
Defining the lifestyle change you're about to make
The risks of setting up your first business
Preparing to change lifestyles
Defining what you're going to sell and to whom you are going to sell it
Evaluating the feasibility of the idea
Getting the start-up money
DECIDE WHAT YOU'RE GOING TO DO AND WEIGH UP THE RISKS
Some time ago I got together with three people, each of us put in £5000, and we took on the lease of a derelict licensed bar in the centre of Brighton. Interestingly, and quite by chance, we were starting in a recession. If you begin a business in a recession ...
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