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Make Your Music Video and Put It Online by Robert Safir

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Chapter 8. The Video Process: Pre-Production and the Shoot

IF, BY NOW, YOU HAVE SELECTED the song you are going to use for your music video and you have it “in the can” (that’s Hollywood talk for “it is complete and ready to go”), then the next thing you’re going to be tempted to do is start shooting. Don’t do that—not yet, anyway.

As I mention in Chapter 7, “Shooting Options,” a major consideration before you do anything is determining what type of music video you’re going to produce. It may be a recording of the song during a live concert or performance. It may be a story-driven song that is expressed with lots of visuals, real or abstract. Your choice will affect what type of preparation is needed. A live recording may require less formal preparation ...

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