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Make Your Music Video and Put It Online by Robert Safir

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Chapter 13. Marketing Your Music Video

THE EFFECTS OF THE INTERNET and digital media on our lives have been so profound that it’s difficult to summarize it in a sentence, a paragraph, or a book. That’s partly because we are in the eye of this storm of change. The Internet has changed the way we communicate, the way we create, the way we educate, and the way we entertain. One thing is certain—the Internet has forever changed the music business, from the creative process to the way we market new music to others. This book has thus far dealt with the former, and now it is time to address the latter.

This chapter includes a discussion of traditional marketing and social marketing. There are some who believe the newer social marketing, which includes ...

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