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Chapter 1 Why Spend the Time on Social Media?
Key Takeaways throughout the Book
Making the Case That Your Nonprofit Needs a Social Media Presence
Focus Group Created Just for Your Nonprofit
Advertising Made Easy(er)
Build Your Brand
Chapter 1: Key Takeaways
Chapter 2 Take It Offline to Develop Your Social Media Content
Define What Makes You Special
Expose Your Nonprofit’s Watercooler
Tell Your Nonprofit’s Story
Develop Content from What We All Have in Common
Create a Marketing Plan for Your Nonprofit
Chapter 2: Key Takeaways
Chapter 3 Cultivate an Audience
Choose a Foundation Platform, Then Add Others
Nurture Your Fan Base
Incentivize and Make It Fun
Monitor and Measure Success
Use Comprehensive Software ...
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