Make Your Nonprofit Social

Contents

Introduction

Chapter 1 Why Spend the Time on Social Media?

Key Takeaways throughout the Book

Making the Case That Your Nonprofit Needs a Social Media Presence

Focus Group Created Just for Your Nonprofit

Advertising Made Easy(er)

Big-Time Loyalty

Build Your Brand

Chapter 1: Key Takeaways

Chapter 2 Take It Offline to Develop Your Social Media Content

Define What Makes You Special

Expose Your Nonprofit’s Watercooler

Tell Your Nonprofit’s Story

Develop Content from What We All Have in Common

Create a Marketing Plan for Your Nonprofit

Chapter 2: Key Takeaways

Chapter 3 Cultivate an Audience

Choose a Foundation Platform, Then Add Others

Nurture Your Fan Base

Incentivize and Make It Fun

Monitor and Measure Success

Use Comprehensive Software ...