CHAPTER 2

Take It Offline to Develop Your Social Media Content

The most daunting part of getting started in social media is thinking about the personality and actual content of your posts. Facebook asks us, “What’s on your mind?” to prompt the content for a post. For some, that comes naturally, but others can get massive writer’s block. In this chapter, we will identify easy ways to come up with content for your social media posts. At the end, we will provide examples of how to put together a broader marketing strategy, but we need to start with straightforward sources for your social media content. We will distill the very essence of what makes you, your brand, your message, your mission, and your nonprofit tick.

Define What Makes You Special ...

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