Make Your Own Waves

2

GET WET

“IF IT’S BREAKING, YOU’RE OUT THERE. YOU DON’T NEED much,” says Australian pro-surfer Julian Wilson. “A wave that spills is enough. It’s all about getting salty. There’s always an excuse, but we all know how good we feel after a surf.”¹

There are people who look like surfers, dress like surfers, and talk like surfers, but they never get in the water. It sounds simple, but it’s true—being in the ocean is not the same as being on the beach. There is nothing vicarious about surfing . . . or business. You have to get wet to be where the action is.

Similarly, in the business world, there are people who talk and look the part of entrepreneurs and innovators but who have nothing to show for all those great ideas and dreams because they never ...