Make Your Own Waves

FOREWORD

SURFING, LIKE ENTREPRENEURSHIP, TAKES COURAGE. I know this from spending two decades exploring the link between the principles of surfing and business. I’ve written about it in my books The Surfer’s Code and The Code. I depicted it in a film, Bustin’ Down the Door, and I’ve lectured about it at schools, universities and Fortune 500 companies. But I learned about courage at Pipeline.

Phil Edwards, a surfing legend, rode the Banzai Pipeline for the first time in the mid 1960s. Surfers had watched it for decades knowing the wave would punish any mistake with a vicious wipeout or worse. Over the ensuing 50 years Pipeline has become the benchmark ...