In any AdWords campaign we want to achieve 3 things:
1. A high Conversion Rate
2. A high Click-Through Rate
3. A low Cost-per-Click
The rest is just statistics. (In fact the above three statistics are the 20 per cent of statistics which, if you concentrate your efforts on, will yield 80 per cent of your campaign’s improvements.)
Whenever you come to analysing your campaigns – which you should do regularly – you need to focus on these three key targets.
In order to make AdWords truly fly, you must track the number of conversions you make from each keyword and advert. In other ...