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Make Your Website Sell by Jed Wylie

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image  ECOMMERCE SITES

If you’re running an ecommerce site then there are four primary areas you can focus your conversion strategies on: the product gallery page, the product page, the basket page and the payment pages. But, before we take each in turn, let’s consider the ecommerce process itself.

Most websites have some kind of sales ‘funnel’ or timeline that describes the process of moving a visitor from prospect to customer. In the offline world the funnel might be as simple as that shown in Fig 4. It could, of course have more stages to it (call, letter, call, meeting, proposal, presentation, etc.). The steps are not what’s important; what is, ...

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