Cartoon illustration of a book and a notepad with four points depicting the objectives.

Now that you have read this book, you should better understand our overall thesis. In our own experiences working in and around schools and businesses, we have found that the best leaders, the best service‐oriented professionals, the best salespeople, and the best trainers are those who do – either by instinct or by conscious effort – what the best teachers do in effective classrooms. We wrote this book to help those in and around business – and serving in those roles – to better understand the best teaching and learning practices and the related opportunities for improving business practices.

There are a few things (or lists) that we believe will help you understand our “learning experience design” and the intentional choices we made throughout the book.

Scholarly Practices

We deliberately used some scholarly practices in how we approached this work:

  • We aligned to a research methodology – design‐based research – by which we constructed theories, tested them in the field through our own experiences, through analyses of historical and contemporary (at the time of writing) events, and through our conversations with experts. Then, we went back and refined those theories and repeated the process.
  • We used an academic reference style not only to credit the researchers or literature domains from which we increased our own understanding, ...

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