As a data visualization designer, you must know your audience if you want your work to be viewed, understood, appreciated, and potentially used as a basis for decision making. Along with the design skills you develop over time and the technical skills that are required to conduct the initial analysis, it is important to put yourself in the shoes of the audience and ask, “What do they need?”
As previously mentioned, stating the dashboard title in the form of a question, ideally a question the audience wants answered, is a great way to start as it will help focus the analysis and subsequent design. The audience comes in two forms:
It is this latter audience that we design for in Makeover Monday. Not knowing who will see, consume, and interact with your visualizations presents its own set of challenges.
After reading this chapter, you will have strategies for:
The more you know about your audience and their preferences, the easier it will be to create an engaging design. If they prefer simple charts, create simple charts. If they prefer flashy and fancy ...