CHAPTER
11
Sustain EIM and Business Alignment
Preachers err … by trying to “talk people into belief; better they revealthe radiance of their own discovery.”Joseph Campbell
CONTENTS
Key Performance Indicators (KPIs)
Pro Forma or Potential Risk Metrics
Data Governance Metrics for Sustaining
Measuring the Pro Forma Value of Content
Generally Accepted Information Principles™
Business people meet and assess the effectiveness of the marketing program, the sales campaign, or the cost-reduction imperative. Businesses revisit their programs frequently. EIM ...
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